https://www.michaelcerda.com/about daily 0.75 2025-11-26 https://www.michaelcerda.com/work daily 1.0 2025-11-28 https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/856ea5c2-0b86-4c6e-a00b-84949eb2e773/connected_devices_lockup_9092753f.png WORK Disney+ to 100M subscribers in 100+ Countries https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/db7b73cf-24b9-4a8c-9d34-7a2b9a0f527b/apple_card-jdpower-award_hero_08192021_inline.jpg.slideshow-large_2x.jpg WORK Apple Card - the most modernized credit card https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/db59afe2-ee99-49c9-8b48-a09207347772/fb+live.jpg WORK Facebook Live - 10B live broadcasts https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/dc9e0d1b-423b-4e9d-a155-603e49baad88/Marcus-App-Digital-Magazine.jpg WORK Marcus was Goldman Sachs' first consumer offering, for loans, savings accounts, wealth management, and cards - billions in originations https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/deeb98a1-9ff6-430b-b0ce-df896a831e78/ViX-Devices-Screen.webp WORK Vix Spanish-language streamer to 50M MAU, 10M subscribers in 19 countries https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/ebc45a74-4acd-469c-8e25-1036e41c4c00/fbmu.png WORK Facebook Music Stories converted every music link share ever posted into a playable audio/visual experience, driving higher engagement and ranking in feed https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/a0b2fada-3f09-4c0c-9abf-b696c097ec6d/fb-ia.jpg WORK Facebook Instant Articles drove 20% more clicks, 30% more shares and 70% lower abandonment https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/179e517c-0689-478c-b0fd-4673f9fc911f/fb+notify.webp WORK Facebook Notify was a Facebook Creative Labs product built to learn what makes a "good" notification https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/945267da-0fd8-4239-b14c-2149ac393fb1/trending.webp WORK Facebook "Trending" was a news surface launched so people could see what was trending in the news https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/8c31022e-be16-44c1-b1bb-e6671d63a726/Myspace_2010_logo.svg.png WORK Built a unified messaging system called "Threads" to collapse groups, forums, mail, and instant messaging into one experience https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/3a34d063-e057-4635-9bb3-4546be9c0a78/vevo.webp WORK Vevo to billions of video views and $100s of millions in ad revenue. Built Vevo TV, the first FAST channel https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/ed7a18b7-5bea-4caf-808c-5e2389963b94/tm.jpg WORK Mobile ticketing at Ticketmaster where over half of all tickets are mobile https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/85361714-db19-49ec-9350-1059f48db8bd/ln.gif WORK Live Nation's mobile app is used by over 30% of concert goers to purchase concessions https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/94767f1b-56bb-4b49-a1de-29c9cb14e0cc/thread.jpg WORK Threadbox was a nascent startup, a Slack before Slack, which sold to MySpace https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/af7e1b6f-10f1-419e-bcfb-3b331cc64a2b/ooma.jpg WORK Ooma's voice-over-IP gateway, designed to enable more flexible calling to millions of people https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/3f602dc1-4bff-4387-a79b-0bd22f3bf870/netopia.jpg WORK Farallon's Netopia broadband router, one of the early devices for homes and small businesses to connect to the internet https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/75bfbd92-eb17-423f-b7f9-8b34e6f5ec4d/portmaster.jpg WORK Livingston's Portmaster line was used to aggregate dial up modem connections at thousands of ISPs globally https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/7e1adf7b-9706-4ee5-b6e2-7fb3fbe34608/redback.jpg WORK Redback Networks' line of broadband routers and optical networking equipment were mainstay challengers to the like's of Cisco and Juniper, used by 100s of the world's largest service providers https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/253aa296-1cce-4365-8edf-bf5bcb62924e/trapeze.jpeg WORK Trapeze Networks' enterprise wifi solutions broke new ground for mobile wifi on enterprise campuses https://images.squarespace-cdn.com/content/v1/6927305ff88ea268ca34ad8d/aeacacb9-3d7c-4d49-b393-6fd0520cf3e1/procket.jpeg WORK Procket Networks' "BFR" used custom ASICs and advanced routing software to challenge Juniper and Cisco, with service provider premise equipment https://www.michaelcerda.com/privacy-policy daily 0.75 2025-11-26